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WHY DID WE START AN AUCTION?
BECAUSE THIS BUSINESS IS A WAY OF LIFE.
BECAUSE THIS IS THE GREATEST BUSINESS IN THE WORLD.
We decided to start an auction because “This” is the greatest business in the world. “This” business called the cattle business is the greatest business because of the humble, hard working, super intelligent, entrepreneurial, selfless leaders we have in this business.
It’s for all the guys that started with nothing, worked their way up, and have built businesses and empires that support countless families.
It’s because we all like to get up on a warm spring morning and see a beautiful sunrise when the wind isn’t blowing yet and smell that smell of fresh feed and watch the steam rising off of it when it’s fresh in the bunk and see the calves line up to get their first bite of the day.
It’s for the feeling of getting a good close out on a pen or helping a calf feel better when he didn’t feel good the day before and knowing that all that time and energy spent learning the trade, studying the business and learning everything you can about these amazing animals we get to raise proved at least in this one moment of time to be a success.
BECAUSE THERE'S NO FEELING LIKE IT IN THE WORLD.
IT'S FOR THE FRIENDS WE'VE MADE ALONG THE WAY.
It’s for all the friends I look up to and get to do business with every day. They are giants in success and full of big personalities, many of which are millionaires many times over that are just humble hard working guys that would rather talk about their kids, families and hobbies than their success.
It’s because I’ve always loved to solve problems whether they are mine or someone else’s and work to find a solution.
It’s because we all love to dream. Whether your dream is a herd of cows, a calf ranch, a feedyard, a wheat pasture or a dairy, it’s still all the same business and it’s really all the people in it that make the difference.
BECAUSE WE'RE PROBLEM SOLVERS.
BECAUSE TO US, THIS BUSINESS IS ABOUT FAIRNESS.
Mostly for us, I wanted our team to start an auction because to us, this business is all about fairness. Fairness to both the buyer and the seller. We believe both deserve excellent service, communication, and great people who share a common goal to help them conduct their business.
When you buy an animal, you deserve to feel that someone cares about you and wants you to have a good experience. When you sell an animal, you deserve to know that you are going to get a knowledgeable hard working team to help you get the best price for your animals because it’s done right every time.
Thank you all for supporting our dream as we get the chance to support yours! Thank you for letting us help you whether your buying or selling.
It’s always about the climb for us, but if you let us help you I can promise you this, we will work hard to do our best every day to earn your respect and your business.
God bless,
Delbert Hollis
